This ad is specifically directed towards men and woman over the age of twenty one. By using a gorgeous female in the ad, the company is able to grab the attention of males and persuade them to actually read what the product is. The ad on the other hand also grabs the attention of health conscious women by advertising the attractive and FIT woman on the ad. The beer is a light version and the text under the picture reads, "I work out and take care of myself. But I also like a cold beer once in a while. That's why I made the smart choice with a smart beer. Stampede Light. It's beer plus." By advertising this way, they are telling woman who are worried about the way they look that it is okay to drink a beer or two. Many women will find this ad appealing because it allows them to enjoy themselves while feeling as if they are not hurting themselves health wise. The colors are bright and colorful and grabs the attention of the reader. Also by putting the country background to the advertisement, it makes people feel like they can relate to the laid back country setting. It also grabs the attention of the busy person by giving them an idea that the beer will allow them to relax and feel as if they are living a care free life. All these things together help persuade the readers over the age of twenty one to buy this beer to remain heath conscious and to enjoy themselves.
I commented on Glynnis and Bryan's posts
I commented on Glynnis and Bryan's posts
I think you were right when you said seeing a woman in good shape drinking the beer would appeal to health concious women. I like how you commented on the colors, setting, and other things that appeal to a consumer's subconscious.
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