Blog #10

The directed audience for this ad, is pretty much everyone. Anyone who drinks coca cola products will stop and look at the ad if they see it in a magazine or a somewhere on the streets. This ad uses Pathos to grab the audience's attention and pull them in. It is using pathos by using comedy. The man is looking for his coke that had disappeared and although we see the penguin behind the chair, he can not. A lot of younger people will find this advertisement more humorous or appealing than older people may because it kind of has a child's sense of humor in stealing the drink and hiding from the man in the beach chair. The look on the man's face also helps the ad because he looks as if he is completely devastated over his drink. Most people would not have that reaction if there drink was missing but his face looks like it's the end of the world and he is completely mortified that it has disappeared. The beach and the penguin also contrast the two ideas. The coke on the beach is showing that it is cool and refreshing in the hot sun but the penguin is showing how cold the coke actually is, considering there were always a lot of penguins in the older ads for coca cola products. With all of these elements combined, it helps give a picture of the coca cola products by appealing to everyone but mainly a child's sense of humor.

I commented on Kristen and Liz's blogs